Smear for a Smear! Celebrities start a trend to raise awareness for cervical cancer
Cara Delevingne, Rita Ora and Georgia May Jagger all get behind the latest viral campaign with a selfie.
The #SmearForSmear initiative is run by Jo's Cervical Cancer Trust and is aiming to raise awareness about Cervical Cancer among young women. The campaign is asking women to smudge lipstick across their face and post a selfie with the hashtag #SmearForSmear.
Jo's Cervical Cancer Trust is the largest Cervical Cancer charity in the UK and has started the campaign after reports have revealed that the number of young women diagnosed has soared in the last decade.
More than one million failed to attend their smear tests last year.
Over the last 10 years, cases of the disease in women aged 25 to 29 have soared by 59.2 per cent.
Eight women in the UK are diagnosed each day with cervical cancer and it is the most common form of the disease in under 35s.
This campaign aims to ensure all women are having regular smear tests.
Will you be getting behind the campaign and be posting a #SmearForSmear selfie?