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Is eHarmony fast-tracking Aussies to Marriage?

Aussie singles have another reason to take their search for love online, with new data1 from eHarmony showing the site is a fast-track to marriage, with the average length of time for new couples becoming engaged less than a year after they are first matched on the site.

The leading online relationship site studied its member base of more than 2 million Australians and also discovered that success couples are getting married just 15 months after establishing contact.

These findings are consistent with eHarmony’s new Relationship Study, a national survey of Australian adults, which found that 71% of those who have used an online dating site in the past think online dating accelerates the ‘getting to know you stage’ of the relationship. Almost the same number (70%) agree that relationships progress much faster once you meet in person, because you already know so much about each other.
eHarmony’s Annemarie Gallard attributes this rapid progression to the site’s in-depth compatibility matching process: “eHarmony takes some of the legwork out of traditional courtship by matching people based on compatibility.

“New matches tend to have a lot in common, which helps them form strong connections from the start and allows them to skip some of the ‘getting to know you’ steps in early dating.”

Path to marriage
While there are few benchmarking studies in this field, the Longitudinal Study of Marriage conducted by eHarmony from 2008-2012 observed 350 married couples from California and found that of the 300 couples who had met offline, it took an average of 4.32 years from the first time they knew they were romantically interested in each other until marriage.

Another regularly referenced study is Ted Huston’s PAIR Project research, which followed couples for 13 years starting in 1981 and found that happily married couples dated for approximately 25 months before tying the knot.

Technology’s impact on love
Not only is online dating fast-tracking the path to the altar, but eHarmony has also found that as Australians become increasingly comfortable with this new way of meeting potential partners, the rate at which they are matched has accelerated.

From the time eHarmony Australia launched in 2007 until today, couples are reporting their relationship success on average 341 days earlier.

Mobile technology is also contributing to this increase, making it easier than ever for members to log-on and communicate with new matches. Mobile registrations now account

“Just like our desktop site, eHarmony’s app matches people on compatibility and takes into account personal values, which ultimately leads to more fulfilling relationships and happy marriages,” said Ms Gallard.

Source: eHarmony

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