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Victorian Shop Could Be Be Hit With A $10 Million Fine

A Geelong store could be about to be slapped with a $10 million fine for displaying misleading closing down signs.

Despite Ishka in Ryrie Street putting up closing down signs, the retailer has confirmed it will not be shutting the store.

In emails and text messages sent out to subscribers in recent weeks, Ishka has said “Farewell Ishka Geelong in our huge closing down sale.

“The end of an era has come — sadly it’s time to farewell our Geelong store.

“Rush in and save a minimum 50 per cent off absolutely everything before we close the doors. Hurry — doors closing soon.”

However, a customer service representative has told the Geelong Advertiser ‘“As we’re sure you’re aware, times are tough in the retail industry. Ishka has overcome many obstacles in our 50-plus year trading history, so we are confident that with hard work and the support of the incredible Geelong community, the doors will remain open,” 

“You can greatly assist our efforts by continuing to shop in our store — every little bit will help us towards reaching a happy outcome for everyone.”

An ACCC spokesperson said “The maximum penalties per breach of the ACL for corporations will be the greater of $10 million, three times the value of the benefit received, or 10 per cent of annual turnover in preceding 12 months, if court cannot determine benefit obtained from the offence.”

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