Joe Ruby, the man behind the famous cartoon series ‘Scooby-Doo, Where Are You?’ has died at the age of 87.

Variety reports that the animation writer and TV executive died of natural causes at his home in California.

“He never stopped writing and creating, even as he aged,” his grandson Benjamin Ruby told the publication.

Scooby-Doo launched in 1969 as a gentler series partly in response to complaints about violence in cartoons.

Together with character designer Iwao Takamoto, Ruby and Ken Spears explored different plots and characters before settling on the classic combination of Freddie, Velma, Daphne, Shaggy and a beloved dog named Scooby-Doo.


He is survived by his wife of 63 years, Carole, four children and 10 grandchildren.