A continued campaign by Visit Canberra will aim to bring more domestic travellers to the Capital as the local tourism industry continues to feel the effects of the coronavirus pandemic.

The ACT Government will invest a further $2 million dollars into the ‘More Than’ campaign over the next three years.

Chief Minister, Andrew Barr said the return of domestic tourism will be a key pillar Canberra’s economic recovery, with around 90 per cent of Canberra’s visitors coming from the domestic market.

“The challenge with these domestic campaigns is the risk of outbreaks and having to switch them off.”

“But we don’t expect to be in that position over the totality of the next three years.”

The funding for the campaign will be included in next month’s Territory budget.


The Government will also spend $1.5 million on a COVID-Safe Tourism Co-investment Program, providing matched funding to businesses to develop COVID-safe tourism products and infrastructure that will support the recovery of the sector and provide opportunities for new job creation.

It’s hoped the initiatives can grow the ACT’s overnight visitor expenditure to $3.5 billion by 2030.