Coles has announced that for every one of the $522,010 already donated by customers to the Red Cross Disaster Relief and Recovery Fund, they will donate $2, taking the total funds raised to over $1.5 million.

This donation is in addition to the $3 million in gift cards Coles is providing to more than 6000 rural fire brigades across Australia.

To make it easier for customers to help provide vital support to communities across Australia in their time of need, Coles Express, Liquorland, First Choice and Vintage Cellars have also joined forces with Coles supermarkets to accept donations for the Red Cross Disaster Relief and Recovery Fund.

Whether customers are doing the weekly shop, filling up on fuel or buying a drink, there are more than 2,500 locations where you can donate to help make a difference no matter how big or small.